معرفی
Billur Akdeniz Talay is a Professor of Marketing at the University of New Hampshire's Peter T. Paul College of Business and Economics. Her research focuses on marketing strategy, innovation, international marketing, and new product development, with publications in premier journals including Journal of the Academy of Marketing Science and Academy of Management Journal.
Research Interests:
- Specializes in international joint ventures (IJVs), examining termination drivers across emerging vs. developed markets
- Investigates crowdsourcing dynamics in new product development success
- Studies stock market reactions to global product launches through cultural lenses
- Develops frameworks for brand architecture and portfolio strategy optimization
- Explores sustainable innovation and green marketing impacts
Editorial Leadership:
- Associate Editor: Journal of Product Innovation Management, Journal of Business Research (Innovation & Technology)
- Editorial Review Board: Journal of the Academy of Marketing Science, Industrial Marketing Management
- Recipient of Outstanding Editorial Review Board Member Award (JAMS, twice) and JPIM Outstanding Reviewer Award
Teaching & Administration:
- Teaches Marketing Analytics and International Marketing at undergraduate/MBA levels (in-person/online)
- Former Faculty Director of Strategy for MBA Program and Interim Director of Online/Hybrid MBA
- Recipient of Paul College Excellence in Teaching Award and Best Online MBA Teacher Award
- Faculty Fellow at Center for Business Analytics and UNH ADVANCE (NSF initiative)
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