Bill Hauschen

Bill Hauschen is a Lecturer in the Department of Marketing at the Carlson School of Management, University of Minnesota. Currently serving as Director – Strategy for North America at Coloplast, he brings extensive industry experience from medical device and retail sectors, including roles at Best Buy, Target, and McKinsey & Company. His teaching emphasizes real-world applications of marketing research and emerging AI tools.

Education:

• MBA, Harvard Business School (2010)
• BSB in Marketing, International Business, and Supply Chain Management, Carlson School of Management, University of Minnesota (2005)

Research Interests: Hauschen's expertise spans strategic marketing, innovation, and data-driven decision-making. His work bridges academic theory with practical implementation in cross-sector marketing environments.

Professional Background: Prior to his current role at Coloplast, Hauschen led marketing and analytics initiatives at Best Buy and Target, and consulted for McKinsey & Company. He integrates these experiences into his academic practice.