Bianca Wassmann

Dr. Bianca Wassmann is a Lecturer at the Department of Health Sciences and Technology at ETH Zürich, Switzerland. Her research focuses on consumer behavior related to novel food technologies, sustainable nutrition, and environmental decision-making. She explores topics such as acceptance of cultured meat, plant-based alternatives, and insect-based proteins, alongside the role of eco-labels and heuristics in environmentally friendly food choices.

Her work integrates insights from consumer psychology, food technology, and environmental science to address challenges in sustainable food systems. Recent studies examine Singaporean consumer perceptions of microalgae-based foods and black soldier fly larvae bioconversion, as well as Swiss awareness of sustainable palm oil certification.

No academic awards are listed in the provided materials. Research collaborations likely involve interdisciplinary teams given the focus on food systems and sustainability. No specific lab affiliations or grant details are explicitly mentioned in the text.