Bethany Pitchford

Bethany Pitchford is an Associate Professor of Instruction at the Jindal School of Management (JSOM), University of Texas at Dallas. She specializes in communication, media ethics, and mental health awareness within organizational and strategic management contexts.

Education: Ph.D. in Media and Communication (Texas Tech University, 2023), M.A. in Mass Communications (2019), B.A. in Technical Communication (2017), and A.S. in Biology (Midland College, 2015).

Research focuses on media framing of societal issues, trauma recovery through creative media, and mental health communication. Notable themes include journalistic coverage of mass shootings, gender dynamics in media narratives, and adolescent mental health disclosure.

Publications emphasize media’s role in shaping public perception of crises, ethics in journalism, and creative solutions to psychological challenges. Courses taught include Professional Communication (BCOM 1300), Business Communication (BCOM 3300), and Advanced Professional Communication (BCOM 4300).