معرفی
Professor Bertrand Guillotin at Temple University's Fox School of Business specializes in International Business and Geopolitical Economics. His research examines corporate decision-making in politically volatile markets, particularly multinational companies operating in Russia during the Ukrainian invasion.
In a recent case study co-authored with Julianne Sellin, he analyzed Auchan's strategic dilemma to remain or exit the Russian market post-2022, considering
- financial investments
- reputational risks
- ethical implications
- geopolitical dynamics
Contact: bertrand.guillotin@temple.edu
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