Beatriz De Soler Bigas

Beatriz De Soler Bigas serves as Assistant Professor in the Department of Marketing at Esade Business School, where she has maintained an active research trajectory since 1990 with 31 documented publications including case studies, articles, books, and conference proceedings. Her academic profile demonstrates sustained contributions to marketing scholarship with significant output concentrations in 2002, 2009-2010, and 2019.

Her research fingerprint reveals deep specialization in Brand Architecture (100% topical prevalence), Brand Strategy (66%), and Brand Management (66%), complemented by methodological expertise in Qualitative Research, In-Depth Interviews, and Conceptual Framework development. This focus manifests in empirically grounded investigations of corporate branding phenomena, particularly examining how social dimensions intersect with brand strategy implementation.

Analysis of her publication timeline shows evolving research maturity, with foundational qualitative work in the 1990s-2000s culminating in influential 2010 conference papers that established frameworks for corporate brand building and rebranding. Her 2019 outputs demonstrate contemporary relevance through the case study 'Fundación IRES (A)' and the article 'Hacer marketing hoy: 10 importantes retos', which addresses current marketing challenges while maintaining her signature brand strategy focus.

As Assistant Professor, Dr. Soler Bigas likely contributes to graduate marketing education with emphasis on brand management applications. Her research methodology consistently employs qualitative approaches to explore complex branding phenomena in corporate settings, bridging theoretical frameworks with practical business implementation challenges through in-depth empirical investigation.