معرفی
Başar ALTUNTAŞ is an Associate Professor at Ahi Evran University's Faculty of Agriculture, where he leads the Department of Agricultural Economics. His academic journey includes a PhD in Production Management and Marketing from Nevşehir Hacı Bektaş Veli University (2014), a Master's in Business Administration from Bahçeşehir University (2009), and a Bachelor's in Business Administration from Istanbul University (2000).
His research focuses on agricultural value chains, consumer decision-making processes, and technology adoption in farming systems. Primary interests include:
- Agricultural market analysis and pricing strategies
- Consumer psychology for agricultural products
- Blockchain applications in food supply chains
- Sustainable livestock management economics
Through 49+ publications, he consistently explores innovation diffusion in agriculture, with recent works examining technology acceptance models, brand equity in agribusiness, and data-driven risk management strategies. His projects include leadership of 4 major research initiatives analyzing consumer meat consumption patterns, mobile learning adoption, and agricultural policy development.
He currently advises five graduate students on theses covering geographical indication systems, blockchain applications in agriculture, and climate change impacts on farming practices. Additional professional contributions include membership in the Eurasian Agricultural Economists Association and Disaster and Emergency Management organizations.