
معرفی
Barry McCarthy is an Associate Professor (Education) in Accounting at University College London's School of Management. He holds a Master's from the University of Essex and an undergraduate degree from London Guildhall University, both specializing in Accounting, Financial Management, and Performance Management.
- MSc Accounting, University of Essex
- BSc Accounting, London Guildhall University
His research focuses on cognitive mapping for SME financial decision-making tools, public sector performance management, and visual financial report analysis. With 15+ years as a management consultant in financial services, he advises startups and SMEs on business growth and efficiency. He authored two Pearson Custom textbooks and collaborates with professional accountancy bodies to develop vocational courses.
He is a Senior Fellow of the Higher Education Academy and has taught at institutions including Birkbeck, London South Bank University, and the Open University. His work emphasizes strategic business relationships and optimizing organizational performance through financial insights.


