Barbara Tomasella

Barbara Tomasella is a Senior Lecturer in Marketing and Operations at the College of Business, Law and Social Sciences, driving research on sustainability integration across business ecosystems.

Her scholarly agenda examines:

• CSR implementation in hospitality/tourism SMEs
• Sustainability mindset development in education
• Social marketing for behavior change
• Ethical frameworks for small business operations
• Pedagogical innovation for SDG integration

Analysis of her diverse publications shows strong emphasis on translating sustainability principles into operational practices, particularly through education reform and SME engagement. Recent work focuses on curriculum transformation for responsible leadership development and frameworks for authentic CSR communication.