معرفی
Barbara Brenner is a Professor of Management and Dean of the Faculty of Economics and Globalization at the University of Continuing Education Krems. She previously held positions at the University of South Carolina (Fulbright Professor) and the Vienna University of Economics and Business (WU Vienna). She specializes in strategic management, multinational corporations, innovation, and sustainability. Her research has been published in journals like Organization Science and Long Range Planning, and she authored the book Management Control in Central and Eastern European Subsidiaries. She has received awards such as the Fulbright Research Award and Best Paper Awards. Brenner teaches MBA programs globally, focusing on topics like Global Strategy and Cross-cultural Management.
Education:
- Ph.D. and Magister (Mag.rer.soc.oec) in International Business from WU Vienna
- Studies in Austria, the United States, and Australia
Research Interests: Strategic management, multinational corporation governance, business model innovation for sustainability, and the impact of digitalization on societal and environmental factors. Her work bridges theoretical frameworks with practical insights from collaborating with multinational corporations and SMEs.
Notable Projects:
- Meta-competences for unpredictable situations in complex environments (2021–2023)
Awards:
- Fulbright Research Award
- Maria-Schaumayer-Award
- Best Paper Awards at international conferences
Teaching & Grants: Taught executive programs in Europe and the U.S. on topics like Transnational Marketing and Microeconomics of Competitiveness. Active in grant acquisition for interdisciplinary research initiatives.
Labs/Teams: Engaged with university research facilities focusing on innovation, sustainability, and global business economics.
