معرفی
Dr. Bahtiyar Ahu Alpaslan serves as a Lecturer in the Journalism Department at Yeditepe University's Faculty of Communication since 2009, holding a PhD from Marmara University with research focused on new media technologies and communication theory. Her academic expertise spans digital communication, social media dynamics, and interpersonal interaction in technological contexts.
Educational Background:
- PhD in Social Sciences, Marmara University (2004-2009): Thesis on 'Young communicators' perspective on IPTV in new media and their approach according to the TAM model'
- Master's Degree in Social Sciences, Yeditepe University (2001-2004): Thesis on 'Knowledge management within the context of business organizations: The case of Factiva'
- Undergraduate, Faculty of Communication, Yeditepe University (1996-2000)
Her research explores critical intersections of technology and human communication, specializing in digital media's societal impacts, crisis communication during pandemics, and emerging applications like social robots in elderly care. Current work emphasizes practical implications of smart objects in marketing and social media's role in tourism branding, reflecting her commitment to real-world communication challenges in the digital age.
Publication trends reveal consistent focus on digital transformation across communication domains, with recent works analyzing Instagram's tourism promotion efficacy, pandemic-induced communication shifts, and ethical dimensions of surveillance capitalism in new media economics. These studies demonstrate methodological diversity spanning quantitative TAM modeling, case studies of corporate branding, and qualitative analyses of social media behavior.
Scientific Awards:
- No specific awards documented in available sources
Dr. Alpaslan has mentored twelve graduate students across Master's and PhD programs, supervising research on visual communication design, city branding, and Gen-Z consumer behavior on social platforms. Her administrative leadership includes Deputy Department Head (2019) and Erasmus coordination (2006-2007), while teaching portfolio features advanced courses in digital communication, social media management, and presentation techniques that integrate theoretical frameworks with industry practices.
No dedicated research laboratories or structured teams were specified in institutional records, though her conference presentations indicate collaborative work with communication practitioners in tourism and healthcare sectors.
