Azzurra Morreale

Azzurra Morreale is a Senior Associate Professor in Finance at Jönköping International Business School (JIBS), part of Jönköping University in Sweden, and concurrently serves as a Visiting Associate Professor at LUT University in Finland. She co-heads the Viipuri Lab at LUT, focusing on interdisciplinary research.

Her expertise spans behavioral economics, strategic decision-making under uncertainty, taxation policy, and innovation management. She investigates how human behavior influences financial and economic outcomes through experimental methods, particularly in areas like crowdfunding dynamics, tax legitimacy, and R&D alliance strategies. Her work often bridges theoretical frameworks with practical applications in real-world contexts.

Her recent articles explore topics such as experimental approaches to media economics, agent-based simulations for innovation heuristics, taxation legitimacy, and real options theory in strategic decision-making. These studies highlight her commitment to understanding behavioral drivers in complex financial systems.

Despite her distinguished roles, no scientific awards or formal advisees are explicitly mentioned in the provided texts. Her research and visiting roles indicate active engagement in both academic teaching and collaborative projects across institutions. She contributes to the Viipuri Lab, a platform for transformative research in business and technology.