Ayşe Çetinel

Ayşe Çetinel is an Assistant Professor of Operation Management at Özyeğin University's Faculty of Business. She holds a Ph.D. in Operations Management and Information Systems from Koç University, an M.Sc. in Big Data and Business Analytics from Istanbul Technical University, and a B.Sc. in Finance from The Ohio State University.

Her research focuses on empirical challenges at the intersection of marketing and operations, specializing in omnichannel retail strategies, data-driven decision-making, and digital transformation. She employs advanced methodologies including big data analytics, econometric modeling, and field experimental designs to investigate strategic decision-making in retail and e-commerce environments.

Her work demonstrates consistent trends toward operationalizing digital transformation in physical retail spaces and optimizing labor/resources through empirical validation. Current research examines experience-centric store value and labor right-sizing using multi-method approaches.

• Scientific and Technological Research Council of Turkey (TUBITAK), 2023 International Research Fellowship Programme for PhD Students. EUR 20,400.
• Marketing Science Institute Grant, 2021 Research Competition. $9,000.
• Institut National de la Jeuness et de l’Education Populair, 1999 International Research Fellowship Programme for University Students.

Prior to academia, she gained over a decade of industry experience in U.S. retail and e-commerce sectors, holding key positions at Williams Sonoma and Shutterfly.com. She currently teaches Operations Management and Business Analytics courses while leading research funded by TÜBİTAK and the Marketing Science Institute.