معرفی
Ayça ORALKAN is an Assistant Professor and Department Head in the Department of Business Administration at Beykent University’s Faculty of Economics and Administrative Sciences. She has been a faculty member since 2012, progressing from Lecturer to her current role, and is actively contributing to academic and administrative duties at the institution.
Her research interests lie at the intersection of business administration, marketing, and tourism, with a strong emphasis on brand management, internationalization of higher education, and the impact of global crises such as the pandemic on consumer and tourism behavior. She explores how institutions and industries adapt through innovation, accreditation, and strategic communication.
Her recent publications, presented at international conferences like the International Conference on Eurasian Economies and the International Social Innovation Congress, reveal a consistent focus on branding in education, cross-cultural marketing, and post-crisis recovery in tourism. The articles demonstrate a multidisciplinary approach combining marketing theory, economic analysis, and social innovation frameworks.
Ayça ORALKAN has not received any explicitly mentioned scientific awards in the provided texts.
She has advised or co-authored work with colleagues such as Şimal Çelikkol, indicating collaborative research activity, though no formal student advisees are listed. There is no mention of research grants in the provided information.
There is no information available about specific research labs, teams, or centers she leads or participates in.
