معرفی
Ayala Arad is a Full Professor at the Coller School of Management, Tel Aviv University. She serves as the Head of the Solomon Lew Center for Consumer Behavior and Director of the Interactive Decision Making Lab. She earned her PhD in Economics from Tel Aviv University in 2011 and completed postdoctoral research at the University of California, Berkeley (2011-2013).
Her research investigates bounded rationality in individual and strategic decision-making through experimental methods. Key domains include:
- Psychology and economics
- Behavioral game theory
- Experimental microeconomics
- Cognitive aspects of choice under uncertainty
- Design of incentive systems
Her publications demonstrate a consistent focus on developing behavioral models of decision-making, with recent work examining team-based reasoning, communication effects, and multidimensional strategic interactions. Research frequently employs controlled experiments to test theoretical predictions.
She leads the Interactive Decision Making Lab, specializing in experimental studies of strategic behavior and consumer choice.
