Atul Parvatiyar

Atul Parvatiyar is a Professor of Marketing at Texas Tech University's Rawls College of Business, with expertise in relationship marketing, CRM, sustainable marketing, and global strategies. He holds a PhD from Banaras Hindu University and has a distinguished career blending academia and entrepreneurship.

• Education: PhD in Business Management, MBM in Marketing, BA in Economics Honors.
• Previous Roles: Associate Director of Center for Relationship Marketing at Emory University, visiting professor at multiple international institutions.

His research focuses on relationship marketing, sustainability in marketing, and digital transformation. His work has received over 10,600 citations. He has written extensively on CRM, sustainable consumption, and strategic alliances.

Recent publications explore digital stakeholder engagement, mindful consumption, and climate change mitigation through marketing. His consulting career includes advising global corporations like Coca-Cola, Toyota, and Panasonic.

• Scientific Awards:
  • 2020 Professing Excellence Award, Texas Tech
  • Fellowships at Chartered Institute of Marketing (CIM) and Direct Selling Education Foundation (DSEF)

As an academic, he has taught at Banaras Hindu University, XLRI Jamshedpur, and served as a visiting professor at institutions in Austria, India, and the U.S. He also founded the Institute for Customer Relationship Management (iCRM) with global offices.