Aswo Safari

Aswo Safari is an Associate Professor at Mälardalen University, affiliated with the School of Business Society and Engineering and the Division of Marketing and Strategy. His research focuses on theory development, multilevel psychic distance, AI, geopolitics, and their impacts on international business strategies and consumer behavior. He holds visiting scholar positions at institutions like MIT, Harvard University, and the University of Manchester, among others, emphasizing global collaboration.

Research Interests:

• Exploring how perceptual differences between countries influence firm internationalization
• AI's role in shaping consumer behavior and organizational dynamics
• Geopolitical shifts and their effects on global trade and multinational enterprises
• Development of societally impactful, theory-driven business strategies

Academic Collaborations:

• Past visiting scholar at MIT (USA), Harvard University (USA), University of Manchester (UK), University of Otago (New Zealand), Fundação Getulio Vargas (Brazil), and National Taiwan University (Taiwan).

Advising & Grants: No specific students, grants, or labs mentioned in the text.