Asta Eder

Dipl.-Ing.Dr. Asta Eder is a researcher at the Institute of Marketing and Innovation within the Department of Economics and Social Sciences at the University of Natural Resources and Life Sciences, Vienna (BOKU). Her work focuses on the intersection of wood technology, market analysis, and sustainable materials, with particular expertise in wood-plastic composites (WPC) and consumer perceptions of innovative wood products.

Dr. Eder's research interests center on market dynamics of sustainable wood products, with special attention to consumer behavior, market opportunities for modified solid wood in German-speaking regions, and the competitive positioning of wood-plastic composites. Her work bridges technical wood science with business-oriented market research, examining how environmental considerations influence consumer choices in furniture and construction materials. She has conducted extensive analysis of European WPC markets, identifying trends in decking and siding applications while evaluating whether these materials effectively replace traditional wood or plastic products.

Her publication record demonstrates consistent contributions to the field from 2004 through 2010, with numerous journal articles, conference proceedings, and research reports documenting market observations and consumer studies. Dr. Eder has presented her findings internationally, with lectures delivered in China, France, Germany, and the United States, highlighting the global relevance of her market research on wood-based materials.

While specific grant information isn't detailed in the available records, her research appears to have involved collaborations with various institutions and participation in projects focused on sustainable wood products and market development. Her work shows a strong connection to practical industry applications, particularly in the wood processing sector where she contributed country reports for European wood processing strategies.