Aspy P. Palia

Aspy P. Palia is a Professor of Marketing at the Shidler College of Business, University of Hawaii at Manoa. He has held academic roles since 1984, including visiting professorships at institutions such as Singapore Management University, Chulalongkorn University, and the National University of Singapore. His research focuses on Marketing Decision Support Systems, Countertrade in Asia-Pacific, and experiential learning methodologies. He has published extensively in journals like European Journal of Marketing and Developments in Business Simulation and Experiential Learning, with a recent emphasis on virtual scaffolding and engagement in educational simulations. His work has earned multiple best paper awards and nominations.

Dr. Palia's education includes a DBA in International Business from Kent State University (1985), an MBA from the University of Hawaii (1976), and a BS in Mechanical Engineering from the University of Bangalore (1966). His teaching spans global institutions, emphasizing strategic marketing and decision-making tools. Notable awards include the 2017 Marquis Lifetime Achievement Award and the 2011 Fellowship from the Association for Business Simulations and Experiential Learning.

His research contributions bridge theoretical marketing frameworks with practical applications, particularly in leveraging technology for pedagogical innovation. Collaborations with organizations like the Japan America Institute of Management Science further underscore his engagement with global academic networks.