معرفی
Arunima Krishna is an Associate Professor in the Department of Mass Communication, Advertising and Public Relations at Boston University College of Communication, where she has been employed since 2016. Her office is located at 305, 704 Commonwealth Avenue, and she can be reached via email at arunimak@bu.edu or phone at (617) 358-5860.
Education:
- PhD in Communication, Purdue University
- MA in Communication, Purdue University
- B.Com (Honors), Shri Ram College of Commerce, Delhi University
Research Focus: Dr. Krishna investigates public perceptions of controversial social issues through interdisciplinary frameworks combining communication theory, social psychology, and public relations. Her pioneering work includes developing the typology of misinformation-susceptible publics, which categorizes individuals as Misinformation-immune, -vulnerable, -receptive, or -amplifying based on issue-specific motivation, attitudes, and knowledge. Her research spans two primary domains: (1) science-related controversies (climate change denial, vaccine hesitancy) and (2) morality-based issues (workplace discrimination, corporate misconduct).
Recent Publications: Her scholarly articles predominantly examine misinformation counter-strategies, narrative interventions, and corporate identity dynamics, with consistent themes of audience segmentation and message efficacy across health and environmental contexts.
Leadership:
- Senior Editor for Health Communication
- Associate Director of Boston University’s Institute for Global Sustainability
- Advisory Committee Member for the International Public Relations Research Conference
Teaching: Courses include CM313 Corporate Communication, CM522 Crisis Management, CO101 The World of Communication, and KHC401 Epistemologies at Kilachand Honors College.
