معرفی
Arum Prasasti is a PhD student in Management at the University of Glasgow, funded by Indonesia's LPDP scholarship. She concurrently serves as a Lecturer at Universitas Negeri Malang in Indonesia. Her research focuses on social media marketing's impact on innovation and competitiveness in women-led SMEs in rural Indonesia, particularly within the culinary and tourism sectors.
Education: Master's in Marketing from the University of Leicester (UK), Bachelor's from Brawijaya University (Indonesia). She has over five years of market research experience since 2016. Key interests include digital marketing strategies, brand equity, and pandemic-era consumer behavior analysis.
Her recent publications explore topics like entrepreneurial orientation in SMEs, social media's role in brand trust, and ecotourism marketing. She also engages in applied projects such as designing digital tools for rural entrepreneurs and village tourism development initiatives.
