Artin Backtash-Rad

Dr. Artin Backtash-Rad is a Senior Lecturer in Global Strategy & International Business at the Surrey Business School, University of Surrey, where he also serves as the Director of the MSc International Business Management programme. He holds a PhD in Global Strategic Management from Royal Holloway, University of London, an MBA in International Management from Carleton University, Canada, and a BSc in Industrial Management from the University of Tehran, Iran. He has held academic positions at University College London, Royal Holloway, Cardiff Metropolitan University, and the University of South Wales.

• BSc in Industrial Management, University of Tehran, Iran
• MBA in International Management, Carleton University, Canada
• PhD in Global Strategic Management, Royal Holloway, University of London

Artin's research focuses on Global Strategic Management, with a particular emphasis on strategy implementation. His doctoral research involved a large-scale comparative study across 20 sectors in 20 countries, resulting in a comprehensive model for corporate-level strategy execution. His work integrates resource-based, industry, and institutional perspectives to develop a holistic theory of strategy implementation. He has conducted extensive research on barriers to implementation, supply chain strategies, manufacturing strategies, and transcontinental investments.

His recent publications reflect a strong trend in developing taxonomies and theoretical models in strategic management, particularly in international and cross-sectoral contexts. He frequently presents at top-tier conferences such as the Academy of International Business (AIB), British Academy of Management (BAM), and Euro-Asia Management Studies Association (EAMSA), with recent work focusing on organizational culture transfer, research populations, and Europeanization of strategy.

Artin is actively involved in academic service and leadership:

• Director of MSc International Business Management
• Member of the Doctoral Programmes Review Committee
• Personal Tutor for 22 students
• Work Placement Programme Tutor

He supervises postgraduate research, currently guiding two PhD students, and has previously supervised numerous master’s and MBA dissertations across multiple institutions. His teaching spans strategic management, international business, entrepreneurship, research methodology, and operations management at undergraduate and postgraduate levels.

Artin is affiliated with leading academic organizations:

• Academy of International Business
• British Academy of Management
• Euro-Asia Management Studies Association