Arne Nygaard

Arne Nygaard is a Professor at the School of Communication, Leadership and Marketing at Kristiania University College, holding a Dr. Oecon degree from the Norwegian School of Economics (1992). He has held visiting scholar positions at institutions like the Wharton School (University of Pennsylvania) and the Smith School of Business (University of Maryland). His research focuses on sustainable supply chains, greenwashing, geopolitical risk, and blockchain technology applications in sustainability. Nygaard has authored eight books, including Green Marketing and Entrepreneurship and Green Marketing Management -Grønn Markedsføringsledelse, and over 50 papers in journals like Journal of Marketing and Business Strategy and the Environment. He has received awards such as the Outstanding Research Award (2000) and Johan Arndt's Prize (2007). Nygaard has led academic institutions, including as Dean of the School of Marketing at the Norwegian Business School and Director of the Centre for Advanced Research in Retailing. His work addresses critical issues like greenwashing mitigation via blockchain, geopolitical risks in the green shift, and certification system efficacy.

Research Interests

Nygaard's research bridges marketing, sustainability, and strategic management. Key areas include combatting greenwashing through blockchain smart contracts, assessing geopolitical dependencies on critical minerals for green technologies, and analyzing strategic alliances in retail and franchising. He emphasizes transparency in supply chains and ethical business practices.

Publications and Awards

His most recent articles (2022-2025) focus on blockchain's role in sustainability, geopolitical risks of green energy transitions, and certification systems' limitations. Notable awards include recognition for contributions to marketing research and sustainability strategies.

Leadership & Grants

As a former Dean and academic leader, Nygaard has shaped educational programs and research initiatives. His grants and projects include studies on supply chain resilience and circular economy strategies. He has advised on global policy challenges related to sustainable development and resource dependency.

Labs & Teams

He directed the Centre for Advanced Research in Retailing and contributed to initiatives like the Norwegian Business School's PhD Program in Marketing. Collaborations include co-authorships with scholars like Ragnhild Silkoset and international institutions.