Arminda Sequeira

Arminda Sequeira is an Associate Researcher at the Communication and Society Research Centre (CECS) of the University of Minho and a PhD candidate in Strategic and Organisational Communication at the Institute of Social Sciences (ICS). She concurrently serves as a Professor of Business Assistance and Organisational Communication at ISCAP (Polytechnic Institute of Porto) and is affiliated with CEOS (Research Centre for Organisational and Social Studies). Her institutional engagements include membership on the Advisory Board of Porto Design Factory (DFGN) and peer review duties for the Comunicando Journal of the Portuguese Society of Communication Sciences.

Her research expertise centers on Strategic Communication, Organisational Identity and Institutional Brand, Leadership, Organisational Culture, and Organisational Reputation. These interconnected domains reflect her focus on how communication shapes organisational perception and effectiveness, particularly within institutional contexts. Her methodological approach integrates theoretical frameworks from communication studies with practical organisational applications.

Arminda has authored one book and co-authored another in Business Assistance and Communication, complemented by two book chapters. Her academic trajectory includes a Master of International Economic and Social Relations from the University of Minho's School of Economics and Management, providing foundational knowledge for her current doctoral work.

• Reviewer for Comunicando Journal (Portuguese Society of Communication Sciences)
• Advisory Board Member at Porto Design Factory (DFGN)
• Active participant in mentoring through DFGN consulting activities

While specific grant details are unavailable, her dual appointment at University of Minho and ISCAP demonstrates institutional support for her interdisciplinary work bridging academic research and practical organisational communication. Her current doctoral research likely informs both her teaching at ISCAP and consulting activities at DFGN, creating synergies across her professional roles.