معرفی
Dr. Anubha Mishra is an Associate Professor and Department Chair of Marketing at Rider University, where she leads academic initiatives and research in consumer sciences. She earned her Ph.D. in Retailing and Consumer Sciences from the University of Arizona in 2011 and maintains active membership in the American Marketing Association.
Her research examines consumer decision-making through multiple lenses:
- Technology adoption in retail and self-service systems
- Brand management and organizational citizenship behaviors
- Consumer financial socialization and family dynamics
- Business analytics applications in marketing education
- Entertainment consumption and experiential retail environments
She has received significant recognition for her scholarly contributions, including:
- Best Paper Award from Academy of Business Research (2018)
- Silver Case Award at North American Case Research Association (2013)
- Multiple research fellowships from Rider University and University of Idaho
- Gary Michael Idaho Power Fellowship (2014)
- Certificate of Excellence from University of Arizona (2009)
As Principal Investigator, she secured funding for projects like 'Residential Adoption of Solar Energy Alternatives' through University of Arizona's Policy TRIF fund.
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