Anthony Kofi Badu

Anthony Kofi Badu is a Senior Lecturer at the Department of Communication Design (DECODE), Kwame Nkrumah University of Science and Technology (KNUST), affiliated with the College of Art and Built Environment. He holds a Bachelors in Graphic Design (1997) and a Masters in Marketing (2007). His professional career spans over two decades in advertising and brand management, with managerial roles at agencies like Media Magique and Ogilvy-affiliated Research Systems. He currently manages DECODE's Design Press laboratory and oversees student internships, actively organizing field trips to industry partners.

Research Interests: Badu’s work bridges communication design with marketing essentials, focusing on print production technologies (color management, quality control), strategic advertising, and brand development. His broader interests extend to health communication, particularly cultural and religious influences on adolescent health behaviors and HIV/AIDS awareness in Ghana. He advocates for integrating design thinking into development initiatives to enhance societal impact.

Professional Contributions: As Internship Coordinator and Patron of the Graphic Arts Students Association, he emphasizes practical exposure for students. His career highlights include applying Ogilvy’s 'Big Idea' philosophy to advertising campaigns and leveraging marketing insights for brand strategy. He remains committed to fostering collaboration between academia and industry to enrich design education.