Annika Meike Maschwitz

Prof. Dr. Annika Meike Maschwitz is Vice Rector for Studies, Teaching and Internationalization at Bremen University of Applied Sciences, where she holds a Professorship for Lifelong Learning in Faculty 1 of Business Administration and Economics. She concurrently serves as Academic Director of the Center for Teaching and Learning (ZLL). Additionally, she directs the certificate program 'Management and Leadership in the Social Economy' at the University of Oldenburg's Center for Lifelong Learning (C3L) and lectures in continuing education programs.

Her research focuses on:

• Organizational management of lifelong learning in higher education
• University-industry collaboration in education
• Teaching/learning formats for diverse audiences
• Competency assessment frameworks
• International research project development

She leads major projects including:

• SLW@HAW (2024-2027): Strategic governance of applied sciences universities
• EDLINC (2022-2025): European digital literacy coalition
• Integrated digital teaching innovation (2021-2025)