Annette Kallevig

Annette Kallevig is an Associate Professor at Kristiania University of Applied Sciences, affiliated with the Department of Marketing in the School of Communication, Leadership and Marketing. She specializes in digital marketing communication, creativity, and data-driven marketing strategies. Prior to her academic role, she held diverse industry positions including art director, consultant, and entrepreneur across advertising and digital agencies in Norway and the U.S.

Her research focuses on integrating creativity with digital strategies, including influencer collaboration, omnichannel marketing, and sustainability in high-end fashion. Recent work explores balancing data analytics with creative processes in agencies and maintaining brand coherence across platforms.

No scientific awards are explicitly listed. Her professional experience spans roles such as marketing manager, instructor, and advisor, reflecting her industry-academia bridge. She teaches courses in digital marketing and practice, emphasizing practical application of theoretical concepts.