Annette Hoxtell

Prof. Dr. Annette Hoxtell is a Professor of Business Administration specializing in Marketing at the Faculty of Economics, Logistics, and Transport at Erfurt University of Applied Sciences. Her office is located at Altonaer Straße 25 | 6.2.05, and she holds office hours by appointment on Mondays.

Her educational background includes:

• Doctorate in economics and social sciences from University of Potsdam
• MA in Central and Eastern European Studies from University of Krakow
• Dipl.-Betriebswirtin VWA Stuttgart / BA (Honours) from The Open University
• Training as air traffic management assistant at Deutsche Lufthansa AG

Hoxtell's research focuses on interdisciplinary marketing approaches with strong emphasis on:

• Social Marketing: Behavioral change initiatives for societal good
• AI Applications: Automating market research and recommendation systems
• Entrepreneurship: Founder case studies and business development frameworks
• Educational Equity: Marketing approaches to reduce educational disparities

Her publications frequently employ case study methodologies and examine contemporary challenges in consumer behavior and business innovation.

She maintains active professional memberships including:

• Working Group for Marketing (AfM) – Spokesperson for Public Marketing/Social Marketing
• German Society for Online Research (DGOF)
• European Social Marketing Association (ESMA)
• Foundation for International Business Administration Accreditation (FIBAA) assessor
• Leibniz Society of Sciences in Berlin