Anne-Marie LEBRUN

Anne-Marie LEBRUN is a Lecturer in Management Sciences at the University of Burgundy, affiliated with the Socio-Psychology and Sports Management Laboratory. Her academic career spans over a decade with consistent scholarly output from 1999 to 2010. She holds a Doctorate in Management Sciences and has established herself as a specialist in consumer behavior within sports and tourism contexts.

Dr. LEBRUN's research focuses on consumer behavior, sports consumption, and tourism, with particular emphasis on sports tourism consumer experiences and social representations in marketing. Her work examines how consumers seek specific experiences in sports tourism contexts, how social representations influence brand positioning, and how clothing styles function as identity markers among adolescent consumers. She has developed frameworks for analyzing lived consumption experiences, particularly in urban tourism settings.

Her publication record shows a clear evolution from foundational work on consumer behavior in urban tourism (early 2000s) toward more sophisticated analyses of social representations and identity in consumer behavior (late 2000s). The majority of her work appears in European Journal of Sports Management, Gestion 2000, and Journal of Sport Tourism, reflecting her specialization at the intersection of sports, tourism, and consumer behavior.

Dr. LEBRUN serves on the evaluation committees for several prestigious journals and conferences including the European Journal of Sports Management, Revue Gestion 2000, Journal of Brand Management, and the International Marketing Trends Congress. Her involvement in these editorial capacities demonstrates recognition of her expertise within her academic community.

She has contributed significantly to the theoretical understanding of sports tourism consumer experiences, developing comprehensive models that explain how consumers seek specific experiences in sports tourism contexts. Her book 'Sports Tourism Management - From Consumption to Marketing' (2009) represents a major contribution to the field, synthesizing research on sports tourism from both consumption and commercialization perspectives.