Anne-Britt Gran

Anne-Britt Gran is Professor in Cultural Policy and Cultural Analysis at BI Norwegian Business School's Department of Communication and Culture. She founded and co-directs the BI Center for Creative Industries (BICCI), established in 2014, positioning herself at the forefront of research on creative industries and digital transformation in cultural sectors.

Professor Gran holds an interdisciplinary doctorate from the University of Oslo focusing on theater history from an idea historical perspective. Her academic career spans positions at University of Oslo, NTNU in Trondheim, and University of Aarhus, Denmark, establishing her as a leading Nordic scholar in cultural studies.

Her research spans theater history, cultural policy, creative industries economics, and digital transformation of cultural sectors. She has developed innovative frameworks connecting theatrical concepts with digital self-presentation, notably in her work on 'Performing Not-Not-Me in SoMe.' Her scholarship consistently examines how digitization impacts cultural diversity, accessibility, and business models across museums, cinemas, publishing, and performing arts.

Analysis of her extensive publication record reveals a consistent trajectory examining digital transformation across cultural sectors. Her work demonstrates how digital infrastructures create both opportunities and challenges for cultural diversity, with particular attention to audience behavior and institutional adaptation. She has pioneered research on algorithm awareness as a critical digital meta-skill and developed nuanced understandings of how digital platforms affect cultural consumption patterns.

• Co-director of BI Center for Creative Industries since 2014
• Principal investigator on multiple NFR-funded research projects
• Author of influential reports on cultural sector economics during the pandemic
• Regular contributor to cultural policy debates through media commentary

Professor Gran leads a dynamic research team that has produced numerous policy-relevant studies on digital cultural consumption, creative industry economics, and the impact of global platforms on national cultural ecosystems. Her work bridges academic research and practical policy applications, making significant contributions to understanding how cultural sectors adapt to digital transformation while maintaining diversity and accessibility.