Anita Proszowska

Anita Proszowska is an Assistant Professor at the Department of Enterprise Management, Faculty of Management, AGH University of Science and Technology in Krakow, Poland. With over 20 years of experience in marketing analysis and teaching, she holds a PhD in Management (2004) from AGH UST and has authored more than 90 publications.

Her research focuses on customer behavior analysis and customer experience management, particularly examining cultural differences in marketing communication effectiveness. She actively explores how marketing instruments influence buyer decisions and inter-market participant relationships.

Teaching responsibilities include courses on Business Strategies in the Circular Economy and Vacation Learning at AGH for Sustainable Industry 4.0. No current projects or events are listed in her profile.