Anita Proszowska

Anita Proszowska is an Assistant Professor at the Department of Enterprise Management, Faculty of Management, AGH University of Science and Technology (AGH-UST) in Kraków, Poland. She earned her PhD in Management from AGH-UST in 2004 and has since established herself as a dedicated academic and educator with over 90 publications in marketing.

Her research focuses on understanding customer behavior and enhancing customer experience, particularly through the lens of marketing communication influenced by cultural differences between senders and recipients. She investigates how marketing instruments can improve market relations, shape brand image, and influence buyer decisions effectively.

She teaches innovative courses such as Business Strategies in the Circular Economy and Vacation Learning at AGH for Sustainable Industry 4.0, reflecting her engagement with contemporary sustainability and digital transformation themes in management education.

Anita has published extensively in the field of marketing, with over 90 works contributing to both theoretical and practical knowledge. Her publications reflect a strong emphasis on applied marketing, cross-cultural communication, and strategic market influence, though specific titles are not listed in the current data.

• Nationality: Poland
• Education: PhD in Management, AGH-UST (2004)

She has over 20 years of experience in teaching and training, sharing her expertise with both students and entrepreneurs. While no current research projects or events are listed, her sustained publication record and teaching activities indicate active scholarly engagement.

She is affiliated with the academic community at AGH-UST and contributes to advancing management science through research, education, and practical application.