Anita Borch

Anita Borch serves as Research Professor at Oslo Metropolitan University's Centre for Welfare and Labour Research, specifically within Consumption Research Norway (SIFO). Her work focuses on consumption patterns, social inclusion, and marginalization dynamics, particularly among vulnerable populations.

Her research spans multiple domains including children's belonging practices among low-income families, the Norwegian Transparency Act's implementation, voluntary consumption reduction, obesity studies, household energy use, and digital gaming behaviors. Theoretically grounded in cultural sociology and political economy, her methodological approach combines qualitative and quantitative techniques with expertise in knowledge syntheses and discourse analysis.

Current research trends reveal sustained focus on children's social exclusion mechanisms, with recent publications examining birthday celebrations across socioeconomic divides, loot box purchasing motivations in gaming, and school belonging among marginalized youth. Her work consistently addresses policy implications for social inclusion.

Borch leads the Research Council of Norway's BELONG project (2021–2025) investigating marginalization practices affecting minority and majority children in low-income families. She has extensive experience managing large-scale research initiatives including transparency legislation evaluations and Christmas consumption studies.

Her academic home within OsloMet's research infrastructure centers on Consumption Research Norway, where she contributes to interdisciplinary projects examining consumption's societal impacts through multiple theoretical lenses.