Aniket Sengupta

Aniket Sengupta is an Assistant Professor of Marketing at the School of Management, Universidad de Los Andes, Colombia. He is actively involved in research and teaching, focusing on digital marketing, consumer behavior, and sustainable business practices. His work bridges technology, sustainability, and cross-cultural marketing, with a strong international collaboration footprint.

Research Interests:

• Augmented and Virtual Reality in Retail
• Consumer Behavior and Decision-Making
• Sustainability in Luxury and Agricultural Sectors
• Inclusive Entrepreneurship and SDGs
• Business Intelligence and Analytics
• Cross-Cultural Branding

His recent publications and conference presentations reflect a growing focus on immersive technologies and sustainable value creation across diverse sectors. He has presented at international forums in Europe, Asia, and Latin America, with upcoming work targeting high-impact journals like the Journal of Cleaner Production.

Scientific Contributions:

• Multiple peer-reviewed articles in journals such as International Journal of Retail & Distribution Management and International Journal of Manpower
• Frequent presenter at global marketing and sustainability conferences including EDC Paris, University of Salamanca, and Canadian University Dubai
• Active cross-continental research collaborations with scholars from India, France, and the U.S.

Dr. Sengupta teaches core marketing courses at the undergraduate level, including Fundamentals of Marketing and Digital Marketing. While no doctoral students are currently listed, he mentors through collaborative research. His projects often integrate sustainable development goals and technological innovation. Though no formal lab or research group is mentioned, his work suggests engagement with digital retail innovation and sustainability research networks.