André Casado

André Casado is a Professor at the Faculty of Human Sciences (FCH), Universidade Católica Portuguesa, since 2013. He is affiliated with the Research Centre for Communication and Culture (CECC) and is currently pursuing a PhD in Communication Studies (since 2021) focusing on digital marketing and public health. His academic background includes a degree and Master's in Psychology from Universidade Lusófona.

• Education: Master's in Psychology

André’s research bridges social and consumer psychology with digital marketing, particularly in health, sports, and technology. His work on silent reading practices intersects with social space theory and digital behavior.

His 2018 publication in Literacy reflects his interest in understanding how embodiment and social interactions shape reading experiences. This aligns with broader themes in communication studies and public health.

André founded the consultancy firm IAMIN in 2013, aiding SMEs in digital marketing and communication strategies. He also contributes to CECC research projects and teaches courses on marketing strategy and communication metrics.