Andrzej Falkowski

استاد · Marketing Psychology

SWPS University of Social Sciences and Humanities

Poland

معرفی

Professor Andrzej Falkowski is a business psychologist at SWPS University, where he serves as Head of the Department of Economic and Business Psychology within the Faculty of Psychology in Warsaw. His research focuses on cognitive and motivational aspects of advertising perception, brand loyalty, and political marketing, including psychographic segmentation of electoral markets.

حوزه‌های پژوهشی

Marketing Psychology Advertising Psychology Consumer Behavior Political Marketing Brand Loyalty Trademark Protection Electoral Behavior

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Andrzej Falkowski در سایت‌های دیگر

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