معرفی
Andrew Salmon is a Senior Lecturer and Senior Teaching Fellow at Aston Business School, part of Aston University’s College of Business and Social Sciences. He specializes in Marketing and Entrepreneurship, with a focus on strategic program leadership, including directing the MSc Strategic Marketing Management Programme since January 2025 and previously the MSc Strategy and International Business Programme. His academic roles are complemented by extensive industry experience in entrepreneurship, e-learning, and IT services management.
Salmon’s research focuses on sustainable marketing strategies in higher education recruitment, leveraging AI technologies in marketing, and post-COVID enrollment dynamics. Notable presentations include the 2024 APMA Conference in Hong Kong and 2023 BAM/ISBE conferences. His work bridges academia and industry through community engagement, including board membership with SWEDA charity and a London-to-Paris cycle fundraiser for Cure Leukaemia.
Teaching strengths include international marketing, strategic management, and digital marketing, alongside external examining roles at the University of Law. He holds an MBA (2008) and PG Certificates in Research Practice (2019) and Learning & Teaching (2017).
