معرفی
Andrew Imrie is a Senior Lecturer at Buckinghamshire New University, where he has been teaching since 2019. He serves as Course Leader for BA (Hons) Creative Advertising (Top-up), BA (Hons) Creative Advertising, and MA Advertising, all full-time programs. Prior to BNU, he was a lecturer at London College of Communication (LCC) and has extensive professional experience in the advertising industry.
His educational background includes a copywriting diploma from Watford Art College and a PGCE from the University of the Arts London (UAL), reflecting his strong commitment to both practice and pedagogy in creative fields.
Andrew's research and professional interests center on advertising, copywriting, communications, and strategic creativity. With over 30 years in the industry, he has maintained a dynamic bridge between academic instruction and real-world application, drawing from decades of agency leadership and client work.
While no formal publications are listed, his professional projects span collaborations with global brands and iconic figures, contributing to a rich, practice-based expertise in contemporary advertising.
- Fellow of the Higher Education Academy (FHEA)
- Member of D&AD
- Member of Cache, an academic network of advertising lecturers and professors
Andrew has advised on curriculum development through his role as Course Leader and brings substantial industry experience into the academic environment. He has not received formal research grants, but his professional work includes campaigns for major clients such as Tesco, Disney, Cadbury, and Peugeot, and collaborations with celebrities including Ridley Scott, Bob Geldof, and Tom Hardy.
He is actively involved in advertising education and maintains strong ties with the creative industry through networks like D&AD and Cache.
