Andrew Hughes

Dr. Andrew Hughes is a Lecturer in Marketing at the Australian National University's Research School of Management. He holds a PhD from ANU and specializes in political marketing, digital media's role in political campaigns, and the emotional dimensions of communication. His work explores topics such as negative advertising, stakeholder roles in political marketing, and the impact of social media on political movements.

His research has been published in Marketing Theory and culminated in the book Market-Driven Political Advertising (2018). He has also contributed to media discussions through audio/visual formats like the Democracy Sausage series, addressing tax policy, social media campaigning, and political strategies. His expertise is frequently sought by national and international media, including ABC and Channel 7 for election commentary.

Key research interests include political advertising strategies, experiential branding, and the intersection of emotions with political communication. While no specific awards are noted, his h-index of 68 reflects significant academic influence.