Anna-Bertha Heeris Christensen

Anna-Bertha Heeris Christensen is an Assistant Professor at the Department of Marketing, Copenhagen Business School, specializing in digital person-branding, influencer marketing, and brand activism. Her work explores the intersection of consumer expectations, emotional labor, and psycho-political dynamics in digital media ecosystems.

• Current affiliation: Copenhagen Business School (Assistant Professor)
• Key research areas: Brand activism, personal branding, social media ethics, influencer power dynamics
• Active in public discourse through 81 media engagements (2023-2025)

Christensen's research reveals how digital influencers negotiate authenticity through dialectical emotional labor, and how brands' silence can become a strategic communication tool. Her work demonstrates the evolving relationship between consumers and subjectivized brands in platform capitalism contexts.

Recent publications analyze generational marketing disparities, the honesty paradox in influencer advertising, and psycho-political branding frameworks. She has contributed to Organization Studies and participated in multiple conference panels addressing digital marketing challenges.

Through 21 media appearances since 2023, Christensen has shaped public understanding of influencer power structures and emotional labor demands, including commentary on DR-Dokumentar and TV2 Fyn's regional news programs.