Andrew Boysen

Andrew Boysen is Assistant Professor of Strategy and Entrepreneurship at UNC Chapel Hill's Kenan-Flagler Business School, where he researches technology competition, value-based strategy, and innovation dynamics. His work examines indirect complementarity between substitute technologies using formal modeling and large-scale data analysis, with practical insights for competitive positioning.

His core research areas include:

• Technology substitution and co-adoption patterns
• Strategic responses to competitor innovation
• Leadership cognition in complex decision-making
• Policy impacts on entrepreneurial activity

Analysis of his publications reveals consistent focus on competitive dynamics in technology markets, with emphasis on how firms navigate partial substitutability and leverage indirect complementarities. Recent work explores robotics adoption and leadership communication strategies.

Awards:

• Robert J. Litschert Best Doctoral Student Paper Award (Academy of Management)

Teaching includes courses on technology strategy, business strategy, and corporate strategy.