Andreas von Schubert

Andreas von Schubert is a Professor of Business Administration at Wismar University of Applied Sciences, specializing in Human Resource Management and Internal Customer Orientation. His career spans academia and industry, including leadership roles at Webasto AG and MAN AG.

• Doctorate in Economics and Organizational Sciences, University of the Federal Armed Forces Munich
• MBA in Business Administration, Henley Management College
• Degree in Mechanical Engineering, Munich and Bielefeld

Research focuses on:

• Internal Customer Orientation as a driver for organizational efficiency
• Employee Engagement and loyalty models
• Value Stream Analysis and digital transformation

Recent publications highlight:

• Applications of digital cooperation networks in procurement
• Strategies for mitigating employee burnout through process optimization
• Empirical studies on key employee identification and retention

Patents and industry contributions include:

• Hybrid drivetrain innovations for commercial vehicles (1996, 2004)
• Methodologies for 3D value stream analysis (2012)

Teaching emphasizes:

• Master's: Human Resources Management, Organizational Consulting, Change Management
• Bachelor's: Human Resources Management and case studies