Andreas Sønning

Andreas Sønning serves as Lecturer at the Norwegian Academy of Music since 1987 and holds visiting professorships across Norwegian and European universities. As artistic director of his production company Sønning Music Performance (SMP), established in 1994, he has developed international festivals and cultural programs for institutions including the Kennedy Center, Musée des Beaux-Arts Lille, and corporations like Telenor and Hydro.

His research pioneers entrepreneurial frameworks in music education, focusing on concert dramaturgy, value-chain development, and technology integration. He advocates for linking student projects to real-world entrepreneurial practice, emphasizing artistic development, project management, and interdisciplinary teamwork. Recent work explores AI applications in performance preparation and sustainable career models for artists.

Publications reveal a cohesive trajectory toward innovative concert production models, with increasing emphasis on technology-business-art intersections since 2020. His 2024 Routledge textbook establishes foundational principles for entrepreneurial concert development, while recent workshops and proceedings address practical implementation in higher education.

Scientific recognition includes:

• European Award for Partnerships in Arts and Business (Brussels, 2004)
• Equal Partnerships Award, Arts & Business Oslo (2009)

He directs EU-funded networks for music education renewal since 2010, securing corporate partnerships that generate revenue streams through his "Integrated Model." His advising methodology transforms student projects into market-tested productions with defined value systems and audience engagement strategies.

Sønning leads SMP as a global production hub, executing projects at venues like Le Phare (France) and Schleswig Holstein Musik Festival. The company operates as a living laboratory where students develop entrepreneurial skills through direct involvement in international productions, corporate collaborations, and festival management.