Andreas Stratemeyer

Andreas Stratemeyer serves as a Professor in the Department of Marketing at the Craig School of Business, California State University, Fresno. He teaches undergraduate and graduate courses including Marketing Research, Services Marketing, and Strategic Planning in Marketing, with extensive experience in both academic instruction and industry application.

His academic credentials include:

• Ph.D. in Business Administration (Marketing) from New Mexico State University (2001)
• M.B.A. from New Mexico State University (1996)
• B.S. in Advertising from the University of Texas at Austin (1993)

Dr. Stratemeyer's research centers on critical service industry dynamics, specifically examining how service failures impact consumer behavior and the effectiveness of recovery strategies in restoring customer satisfaction. His work in Customer Relationship Management (CRM) explores technological and strategic approaches to optimizing long-term customer engagement within service contexts.

His distinguished recognition includes:

• Induction into Beta Gamma Sigma International Honorary Society
• Marketing Management Association best paper award
• Craig School of Business Faculty Award for Research

As an active academic contributor, Dr. Stratemeyer serves as a Board Member of the Marketing Management Association, provides peer review services for multiple scholarly journals, and has mentored numerous graduate students through thesis supervision and capstone projects.