Andreas Mild

Andreas Mild serves as Associate Professor and Deputy Head of Institute at the Institute for Production Management within the Department of Information Systems and Operations Management at Vienna University of Economics and Business (WU). His academic career spans over two decades with continuous research and teaching activities at WU, where he completed both his doctoral and habilitation degrees in Social Science and Economics.

Dr. Mild's research focuses on quantitative approaches to business problems, particularly in new product development, revenue management, and decision support systems. His work bridges theoretical models with practical applications, especially in retailing and e-commerce contexts. Recent research has increasingly focused on the intersection of data science, artificial intelligence, and operations management, with significant contributions to understanding e-grocery operations and prediction markets.

His publication record shows consistent scholarly output across top journals in operations research and management science, with recent work concentrating on food waste reduction in e-grocery systems, consumer preference modeling, and efficient last-mile delivery solutions. These publications demonstrate his ability to address contemporary challenges in retail operations through rigorous quantitative methods.

Among his notable recognitions are the VHB Best Paper Award (2008) and multiple finalist positions for prestigious awards including the INFORMS Society for Marketing Science Practice Prize (2005, 2006) and the Franz Edelman Award for Achievement in Operations Research (2006).

Dr. Mild maintains an active research agenda with current projects exploring the potential of Large Language Models for HR documentation (2025) and automated job description generation (2024), demonstrating his ability to adapt research focus to emerging technological trends while maintaining core expertise in decision support systems. His international teaching experience across Europe, Asia, and Australia reflects a global perspective in his academic work.

His research activities are closely tied to practical business applications, with collaborations spanning multiple institutions and industries, particularly in the retail and logistics sectors where his work on e-grocery operations has gained significant attention.