Andreas Kraft

Andreas Kraft is an Assistant Professor of Marketing and Asness Faculty Fellow at the Booth School of Business, University of Chicago. His research centers on the consequences of economic frictions—such as bounded rationality and informational constraints—in diverse contexts, analyzing their impact on marketing actions. He combines analytical economic models with empirical tools like econometric models and machine learning methods.

• Education:
  • PhD in Quantitative Marketing, University of Texas at Austin
  • BBA in Finance, MA in Economics, University of Texas at Arlington

Originally from Vienna, Austria, Kraft came to the U.S. on a full scholarship to play wheelchair basketball at the University of Texas in Arlington. He has been recognized with the Fred Moore Assistant Instructor Award for Teaching Excellence (2022), awarded to the top 2 assistant instructors annually in the business school.

His research includes working papers such as Behavioral Skimming: Theory and Evidence From Resale Markets and Signaling Quality via Demand Lockout, which explore firm strategies in response to consumer behavioral biases and market mechanisms.

Scientific Awards

• Fred Moore Assistant Instructor Award for Teaching Excellence (2022)

Kraft teaches courses like Marketing Strategy (2024-25). His work addresses how intermediaries exploit inattentive consumers through pricing mechanisms, contributing to understanding strategic responses to behavioral biases.