معرفی
Andrea Sestino is an Associate Professor in Innovation, Management & Marketing Studies at Halmstad University (Sweden) and holds adjunct roles at Università Cattolica del Sacro Cuore (Rome, Italy) and Università degli Studi eCampus. He specializes in innovation management, digital transformation, and healthcare AI applications. His research explores topics like blockchain value creation, ESG performance, and consumer behavior in luxury and sustainable markets. Sestino has published over 30 peer-reviewed articles in journals such as Technological Forecasting & Social Change and European Journal of Innovation Management, and serves on editorial boards for top-tier journals. He has advised the Italian Ministry of Economic Development and the European Union Commission on AI and digitalization policies. His teaching includes courses on healthcare economics, innovation management, and marketing strategy.
- Education: PhD in Management and Marketing (University of Bari Aldo Moro), M.Sc. in Business Management (Sapienza University of Rome).
- Research Interests: Digital therapeutics adoption, paradoxical tensions in healthcare AI, blockchain applications, sustainable luxury products, and supply chain resilience.
- Affiliations: Member of SIMA, SIM, EURAM, BAM; Scientific Steering Committee of CUIRIF Research Center.
His recent work emphasizes healthcare innovation and ethical AI integration, with studies on gamification in eldercare and metaverse barriers in medical tech. He coordinates research initiatives on digital transformation in the Mediterranean region and innovation in healthcare systems.
