معرفی
Dr. Ana-Marija Stjepić serves as a Researcher at the Department of Informatics, University of Zagreb Faculty of Economics, with over 9 years of teaching experience in business informatics and digital technologies. She actively contributes to research projects funded by the Croatian Science Foundation (HRZZ) and University of Zagreb, focusing on business intelligence systems, digital transformation, and technology adoption in SMEs.
- PhD in Business Informatics
- Specializes in Business Intelligence and Digital Literacy
Research Interests:
Her work bridges Business Process Management (BPM) with Business Intelligence (BI), examining their alignment in organizational performance. She investigates technology adoption models (TOE framework) in SMEs, digital transformation strategies, and social media analytics in business contexts. Recent projects focus on IoT integration in BPM and green IT in education.
Scientific Contributions:
With 15+ peer-reviewed publications, her research spans:
- Senior 2030 Project: Digital solutions for elderly care
- PROSPER Project: Process intelligence for business performance
- Digital Literacy Studies: Generational differences in ICT adoption
