معرفی
Amy Lean MacArthur, MBA, PhD, is an Assistant Professor of Business Administration and Part-Time Lecturer of Organizational Management at Crandall University’s Sobey School of Business. She holds a BComm from Acadia University and advanced degrees (MBA and PhD) from the University of New Brunswick.
- Affiliations: Strategic Communications Specialist
- Teaching Focus: Courses include Introductory Marketing, International Marketing, Business Communications, Public Relations, and Entrepreneurship.
Her research interests center on marketing ethics, consumer behavior, and organizational change. Notably, she co-authored a 2014 case study on bait-and-switch marketing practices in automotive sales, published in The Workplace Review.
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